Steve Jobs has been dead for more than three years, but
his words live on and continue to be used against him.
Emails sent by Jobs have surfaced once
again in a class action lawsuit brought against Apple (AAPL, Tech30) for making
iTunes the exclusive store for iPod music. Jobs' emails are characteristically
frank, which could hurt Apple. Jobs' famous candor wasn't limited to
face-to-face encounters. His brusque manner translated to email as well. That's
unusual for modern CEOs, who are trained to exercise restraint in emails. Those
words can easily be entered as evidence in a trial. Either Jobs didn't get that
message -- or he didn't care. These 10 emails from Apple's co-founder reveal
the stern, outspoken and often witty personality that made him one of the most
charismatic CEOs of his era.
To Apple executives about preventing a
rival service from being compatible with the iPod
"We need to make sure that when Music
Match launches their download music store they cannot use iPod. Is this going
to be an issue?"
To an eager college journalist who was
dumbfounded that Apple's media relations team hadn't replied to her
"Please leave us alone."
To NewsCorp (NWS) executive James Murdoch,
who oversees HarperCollins -- an Amazon (AMZN, Tech30) rival that was trying to
raise the prices of ebooks
"Throw in with Apple and see if we can
all make a go of this to create a real mainstream e-books market at $12.99 and
$14.99."
To Apple's HR chief after learning that
Google (GOOG) had fired a recruiter who was poaching Apple employees --
something the companies had conspired not to do " :-) "
To Palm CEO Ed Colligan after the company
refused to reverse its decision to poach an Apple employee
"I'm sure you realize the asymmetry in
the financial resources of our respective companies. My advice is to take a
look at our patent portfolio before you make a final decision here."
To an advertiser who told Jobs he was being
a "jerk" about mobile ads
"You are a super salesperson, by the
way."
A bullet in an email outlining Apple's 2011
strategy
"2011: Holy War with Google"
To a Mac owner whose computer got wet and
was having no luck with Apple Care replacing his laptop
"This is what happens when your
MacBook Pro sustains water damage. They are pro machines and they don't like
water. It sounds like you're just looking for someone to get mad at other than
yourself."
To the makers of the app iPodRip, which
Apple threatened with a lawsuit
"Change your apps name. Not that big
of a deal."
Response to an iPhone 4 owner who was a
victim of "Antennagate"
"Just avoid holding it that way."